Prox is a strategic partner for small and medium-sized businesses in Portugal.
Brand Identity
Prox is an innovative online service marketplace designed to seamlessly connect service seekers with the ideal service providers. As the platform was in its early stages, developing a compelling brand identity that resonated with both users and providers was crucial. The name "Prox," a fusion of "Professional" and "Express," reflects the new-found closeness between talent and clients.
A contemporary and minimalist aesthetic was applied to the visual identity, with a bold yet refined typeface to convey trust and agility, crucial attributes for Prox. The custom “X” element, featured in both the wordmark and app icon, distinguishes the brand and represents the connection between service seekers and providers. The color palette combines youthful and sophisticated shades—Persimmon, Lemon, and Lilac Grey—to add a modern edge and vibrant flair to the overall identity.
Client: Prox @Strawberry Brand Studio
