AIM is an Asset Management Firm striving to aim higher with their investment strategy and impact.
Identity, Stationary, Website, Presentation, Sign.
AIM is a boutique Asset Management Firm dedicated to elevating investment strategies and driving impactful change. With over 45 years of combined expertise in Financial, Corporate, and Private Equity sectors, AIM partners with investors who are committed to social and environmental progress.
Unlike traditional asset managers, who often adopt a formal, institutional look with capitalized logos and classic serif fonts, AIM sought a fresh and distinctive approach so a lowercase logo has been applied to highlight the action verb and its meaning.
A typeface with personality and assertiveness was applied to the logo, with the "a" embodying these qualities. The primary logo is rendered in black and white, but the dot of the "i" is highlighted in neon yellow to reflect an optimistic and innovative investment strategy.
Additionally, an opal blue circle was introduced in certain applications to inject dynamism into the identity. This new visual approach has been showcased in a teaser presentation, a landing page, and stationary, with a comprehensive website set to launch soon.
Client: AIM @Strawberry Brand Studio
