Resme Swimwear
Logo design, Website (design), Instagram, Packaging, Label, Business card
Founded by a breast cancer survivor, Resme is a boutique swimwear brand dedicated to celebrating and empowering women affected by breast cancer. The brand's mission has expanded to honor and support all bodies through every stage of life, offering a versatile and stylish option to anyone seeking comfortable swimwear.
Resme's brand identity and website reflect this mission, aiming to make women feel appreciated, valued, joyful, and comfortable in their own skin, countering the typical hardship and battling imagery often associated with breast cancer.
The brand is committed to helping women rediscover their sense of self, elegance, and appeal. Its design is both feminine and sophisticated, aimed to smooth and balance areas of asymmetry while celebrating individual forms. The symbol features an odd circle and curved line as an abstract representation of a breast, a raised arm, and a swimmer. The color palette, inspired by the beach and summer, blends natural tones with vibrant hues to evoke feelings of serenity and liberation. An intuitive e-commerce website has been created with a copy that's empowering and motivating, providing an easy and smooth sailing to all Resme swimwear customers.
https://www.resmeswim.com/
Client: Resme @Strawberry Brand Studio
