Debut is Cognitive Behavioural Coach led by Louise Mowinckel, here to help you navigate the beautiful intricacies that is life.
Identity + icons + website + instagram + presentation
Debut empowers clients to discover their true motivations and confidently navigate life’s complexities.
The brand's visual identity was inspired by the symbolism of a sprout, representing Debut as the start of a new chapter during a crucial time in its clients' lives. It’s about new beginnings, transformation, growth, and blossoming. Instead of viewing the 40s as a time of "midlife crisis", Debut helps its clients to see it as their "midlife debut”.
This idea is captured in the brand’s identity, where the letters "d" and "b" are crafted to evoke the sense of sprouting. The other letters were refined to create a logo that evokes harmony and smoothness.
Client: Louise Mowinckel @Strawberry Brand Studio
