Chi Longevity is a global, expert-led centre of excellence and is the first private longevity clinic in Singapore to pioneer the reversal of biological ageing.
Visual Identity, stationary, uniform, website, sign wall and brochure.
Chi Longevity is an expert-led clinic in Singapore pioneering the reversal of biological ageing. Starting with a strategy developed by Incrementum Singapore, and after exploring the field of longevity in depth, the creation process began with a competitor audit to gain insight into the market landscape. This analysis highlighted the need for a distinctive visual identity that moved away from the conventional infinity symbol and offered a fresh representation of vitality.
A unique symbol inspired by the concept of expansion was applied, resembling a magnifying lens to signify both scientific progress and the extension of life. Paired with assertive typography and a color palette featuring a dark, elegant teal, this identity introduces a new perspective to the wellness sector. The work for Chi Longevity included designing and building the website, creating various marketing materials, and developing branded stationery.
Client: Chi Longevity @Strawberrybrandstudio
